33 Qualified Leads
CHF 825k Pipeline Potential
How a Swiss executive search firm built a predictable lead machine generating 33 interested prospects — at an average deal size of CHF 25,000.
Interested Leads
Emails Sent
The Actual Numbers
Straight from the campaign dashboard — February 2025 to February 2026.
What Worked & What Didn't
47 campaigns. Hundreds of A/B tests. 12 months of data. Here's what we actually learned.
✅ What Worked
"Feasibility Analysis" Angle
Offering a free, no-strings-attached candidate market analysis outperformed every other opening. Prospects saw immediate value — not a sales pitch.
First-to-inbox advantage
Contacting within 24 hours of a job posting dramatically outperformed delayed outreach. The median response time of 5m 48s proves: when you're first, they reply fast.
Extracting job requirements
Emails that pulled specific requirements from the job posting (skills, seniority, tech stack) and named similar placements felt hand-written. Reply rates 3-4× higher than generic templates.
4-email drip over 12 days
Email 1 drove ~40% of positive replies, but the follow-up sequence captured another 60%. The 4th email ("final check-in") still generated meaningful replies.
❌ What Didn't Work
"Direct pitch" approach
Leading with "we have candidates for you" felt pushy. Without offering upfront value, decision-makers saw it as just another recruiting spam email.
Too-broad role categories
Casting too wide a net (e.g., all "admin" roles) diluted response quality. Narrowing to roles AddExpert actually specializes in (C-Level, Sales, IT) improved positive reply ratio significantly.
Scaling too fast initially
Early attempts to push high volume before optimizing messaging led to wasted sends. The best results came after iterating on messaging first, then scaling to 47 campaigns.
English emails in German-speaking CH
Testing English emails in the DACH market underperformed significantly. German-language emails with Swiss-specific references dominated in reply rates.
📊 Response Breakdown
Es gibt nur wenige Agenturen, welche soweit gehen können wie Dartera...
daher die Empfehlung.
"There are very few agencies that can go this far — that's why I recommend them."
How It Works
An AI system watches job postings across Switzerland and contacts companies before your competitors do.
AI Detects Job Postings
Scans company websites and LinkedIn across Switzerland. Matches against 50+ role categories that AddExpert can fill.
Personalized Email in <24h
A tailored email goes out to the hiring decision-maker — mentioning their exact role, company, and requirements.
You Get the Meeting
Interested companies reply. Your team takes over and wins the mandate. Runs 24/7, never stops.
Why Speed Wins in Recruiting
The first agency to reach a hiring company gets the mandate. Our system contacts decision-makers within hours of a job posting — not days.
The Email That Gets Replies
This opening email generates 40% of all positive replies. It works because it references the exact job posting and offers something valuable — for free.
Ich bin über eure Ausschreibung als [Job Title] bei [Company] gestolpert und habe mir die Anforderungen im Detail angeschaut.
Besonders aufgefallen sind mir:
- • [Anforderung 1 aus der Stellenausschreibung]
- • [Anforderung 2 aus der Stellenausschreibung]
- • [Anforderung 3 aus der Stellenausschreibung]
Wir haben in letzter Zeit sehr ähnliche Rollen für [Referenzkunde 1] und [Referenzkunde 2] besetzt, daher meine kurze Frage:
Wie gut kommt ihr aktuell mit der Besetzung dieser Stelle voran?
Falls es schwierig ist, kann ich dir eine Machbarkeitsanalyse für genau diese Rolle erstellen. Darin siehst du, wie gross der verfügbare Kandidatenpool ist und wie realistisch eine schnelle Besetzung ist.
Soll ich dir die Analyse einmal unverbindlich zusenden?
Why Recruiters Choose This
You're always first to reach out
The AI detects new job postings within hours. Your email lands before any competitor even knows the role exists.
Every week, new leads — automatically
No more feast-or-famine. The system ran for 12 months straight, delivering 392 replies without a single manual search.
Emails that sound human, not spammy
Each email mentions the specific role, company name, and job requirements. Recipients think you actually read their posting — because the AI did.
You offer value, not a cold pitch
A free Feasibility Analysis (candidate pool size + realistic timeline) opens doors that cold calls never could.
47 Campaigns. 123 Mailboxes. 12 Months.
This isn't a one-off blast. It's a precision machine that runs continuously — tested, optimized, and scaled over a full year.
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