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    Apptiva AG Logo

    How We Generated 69 Qualified Leads
    from 2,248 Swiss Decision Makers

    25.3% reply rate • 6,740 emails • 4.0% bounce rate • Swiss healthcare and education

    0

    Qualified Leads

    0%

    Reply Rate

    0

    Decision Makers

    0

    Emails Sent

    Who Replied

    Decision makers at Switzerland's university hospitals, cantonal clinics, psychiatric services, care institutions and education bodies.

    Universitätsspital Basel
    Universitätsspital Basel
    Universitäre Psychiatrische Kliniken Basel
    Universitäre Psychiatrische Kliniken Basel
    Universitäres Zentrum für Zahnmedizin Basel
    Universitäres Zentrum für Zahnmedizin Basel
    Psychiatrische Dienste Graubünden
    Psychiatrische Dienste Graubünden
    Sanatorium Kilchberg
    Sanatorium Kilchberg
    Klinik Barmelweid
    Klinik Barmelweid
    Pallas Kliniken
    Pallas Kliniken
    Spital Nidwalden
    Spital Nidwalden
    Klinik Gut
    Klinik Gut
    Careum Bildungszentrum
    Careum Bildungszentrum
    H+ Bildung
    H+ Bildung
    Kanton Zug
    Kanton Zug
    Arud Zentren für Suchtmedizin
    Arud Zentren für Suchtmedizin
    Klinik SGM Langenthal
    Klinik SGM Langenthal
    Rehaklinik Tschugg
    Rehaklinik Tschugg
    Zürcher Lighthouse
    Zürcher Lighthouse
    KZU Kompetenzzentrum Pflege und Gesundheit
    KZU Kompetenzzentrum Pflege und Gesundheit
    derma2go
    derma2go
    Flury Stiftung
    Flury Stiftung
    Marthastift
    Marthastift
    Augenzentrum ONO
    Augenzentrum ONO
    Lindenfeld
    Lindenfeld
    Stiftung Domino
    Stiftung Domino
    BBZG Zug
    BBZG Zug

    Also replied

    Universitätsspital Zürich
    Universitätsspital Zürich
    Kantonsspital Aarau
    Kantonsspital Aarau
    Solothurner Spitäler
    Solothurner Spitäler
    Spital Zollikerberg
    Spital Zollikerberg
    Bildungsdirektion Kanton Zürich
    Bildungsdirektion Kanton Zürich
    Pflegi Muri
    Pflegi Muri
    WePractice
    WePractice

    Plus a further 38 organisations across the German speaking cantons.

    The Challenge

    Who is Apptiva?

    Apptiva AG is a Swiss software company from Lucerne. Its Bubble Chat KI-Chatbot answers repetitive enquiries for institutions that field a high volume of the same questions every day, from patients, residents, relatives and students.

    Target: Geschäftsführung, Direktion, Heimleitung, Marketing and IT leads
    ICP: Spitäler, Kliniken, Reha, Psychiatrie, Alters- und Pflegezentren, Spitex, Gruppenpraxen
    Geography: German speaking Switzerland

    Pain Points

    • •Swiss institutions buy on reference and reputation, not on feature lists
    • •Committee decisions: Direktion, IT, Kommunikation and Pflegedienstleitung all sit at the table
    • •Procurement inside a Kantonsspital regularly runs over multiple quarters
    • •Almost no usable contact data: most care providers publish only info@ or HIN inboxes
    • •Generic chatbot tools at roughly CHF 50 per month anchor the buyer's price expectation

    Our 4-Campaign Approach

    Two medical campaigns and two education campaigns ran side by side, each with its own segment, register and five step German sequence.

    Campaign 1

    Apptiva Medical

    Swiss hospitals, clinics, rehab and care institutions, named decision makers only

    Target: Spitäler, Kliniken, Reha, Pflegezentren
    Sequence: 5 step German sequence, leads still converting on mail 3 and 4
    "Entlastung am Empfang: KI-Chatbot für [Institution]"
    Reply Rate28.0%
    Qualified Leads43
    Campaign 2

    Apptiva Medical 2

    Expansion into the remaining cantons and larger group practices

    Target: Group practices, Spitex, remaining cantons
    Sequence: Same 5 step sequence, refreshed list
    "Kurz gefragt zu eurem Anfragevolumen"
    Reply Rate18.3%
    Qualified Leads18
    Campaign 3

    Education (Du)

    Berufsfachschulen, HF and Privatschulen, informal register

    Target: Berufsfachschulen, HF, Privatschulen
    Sequence: Informal Du throughout
    "Kurz gefragt zu eurem Beratungsaufkommen"
    Reply Rate27.7%
    Qualified Leads8
    Campaign 4

    Education (Sie)

    Fachhochschulen, PH and universities, formal register

    Target: Fachhochschulen, PH, Universitäten
    Sequence: Formal Sie throughout
    "Anfrage zu Ihrem Studierendensupport"
    Reply Rate32.1%
    Qualified Leads0

    Campaign Performance

    6,740
    Total Emails Sent
    25.3%
    Reply Rate
    69
    Qualified Leads
    4.0%
    Bounce Rate
    CampaignContactedRepliesReply RateQualified Leads
    Apptiva Medical1,21334028.0%43
    Apptiva Medical 266512218.3%18
    Education (Du)2928127.7%8
    Education (Sie)782532.1%0
    Total2,24856825.3%69

    The Du / Sie Split Test

    Swiss German business writing forces a choice between the informal Du and the formal Sie. We ran both against the same education segment in the same window.

    Highest Reply Rate

    Sie (formal)

    32.1% reply rate
    78 contacted
    25 replies
    0 qualified leads
    All The Leads

    Du (informal)

    27.7% reply rate
    292 contacted
    81 replies
    8 qualified leads

    What This Told Us

    Reply rate is not the metric. The formal variant pulled the highest reply rate of the entire engagement and produced no qualified pipeline at all. Formality invites a polite answer, informality invites a conversation. Every campaign after this one used a register matched to the segment.

    The Results

    By The Numbers

    69 Qualified Leads
    From 2,248 named decision makers contacted
    25.3%
    Reply rate across 6,740 emails sent
    50x
    The 0.5% industry benchmark for cold outbound
    4.0%
    Bounce rate into a sector with almost no public contact data

    Key Achievements

    • 69 qualified leads from four German language campaigns
    • Reached decision makers at Universitätsspital Basel, Kantonsspital Aarau, UPK Basel and PDGR
    • 31 named institutions replied across healthcare and education
    • Leads still converting on mail 3 and mail 4 of a five step sequence
    • A validated register playbook for Swiss institutional outbound
    "

    The best performing campaign Akquire has run in the Swiss market: a 25.3% reply rate into hospitals and care institutions that publish no decision maker contacts at all.

    - Apptiva Swiss Healthcare Campaign

    Why It Worked

    1. Named Decision Makers, Not Inboxes

    Most Swiss care providers publish only info@ or HIN addresses. We resolved cantonal healthcare registries organisation by organisation, then worked Impressum, Team, Kontakt and Leitung pages to surface named Geschäftsführung, Direktion and Heimleitung contacts on each organisation's own domain.

    2. Register Matched to Segment

    Swiss German forces a choice between Du and Sie, and the split test proved it changes lead quality more than list size does. Each segment got the register its buyers actually use.

    3. Restraint Protected the Brand

    We capped outreach at 2 to 4 contacts per organisation and randomised send timing, so no institution ever felt swarmed. In a sector this tight knit, that is the difference between a reply and a reputation problem.

    4. Suppression Enforced on Every Load

    The client block list, 316 domains and 1,488 addresses, was applied at both email and domain level before every single import. Existing customers and prior conversations never received a cold email, and the bounce rate stayed at 4.0% across 6,740 sends.

    Want Similar Results in Your Market?

    Let's discuss how Akquire builds German language outbound into Swiss institutions, from decision maker extraction to register matched messaging.

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